In the past, I have done a lot of consultation and research b2b email list for "product-based" members. But today is a special kind of membership, that is, a "platform-type" member. One of the most representative is the shopping center. They are linked to shops (small B) at one end and customers at the other end. Merchandise is generally not available, and many do not have checkout counters. Serving customers indirectly through stores, providing only physical space. Therefore, it is necessary to mobilize the resources of the store and the platform at the same time in order to maximize the value of member products and achieve the purpose of repurchase and conversion.
The second layer is to allow users to output or b2b email list disseminate content, visualize services and values, and reach more target users. For example, through offline activities, guide customers to spread in the circle of friends. The third layer of mining is the change in the user's role - from a consumer to a co-creator. Therefore, in the membership design of shopping centers, the core is "providing services that cannot be replaced online", such as making full use of public spaces to serve customers. The second is the "Alliance of Different Industries", that is, empowering shops to enhance the attractiveness of their rights and interests.
The combination of these two points is the core idea of shopping mall membership design. 2. The public space is not used enough At present, the membership rights of shopping malls are basically still in "free parking", and some do not even have this right. To be honest, the space is not fully utilized. The way customers arrive at the store is also not well thought out. Through the questionnaire, it may be found that the people who visit the Mall nowadays do not drive a high proportion of them because it is difficult to park due to the lack of parking spaces.