Estimated test force The basic technology for Job Function Email Database the A/B tests remains the same. There are several versions to test so that you as a marketer can make the right choice to improve performance. Whichever test you use, you will Job Function Email Database see the results within your account overview. Do you need more tips so that you can achieve more results? My best results have been obtained through the following A/B testing best practices. Tips for better results Keep these tips in mind before you start testing. They will give you Job Function Email Database added value for your next campaigns.
Choose one variable with which you can Job Function Email Database achieve your goals. When doing A/B testing on Facebook, make sure to pick only one variable. I previously discussed an option that allows you to test multiple variables. But remember, for A/B testing, you only want to test one variable so you can draw better conclusions from performance. Choose the target group Job Function Email Database you want to reach with advertisements. You want to choose a new target group for your test. Keep in mind that you need to set the target audience so that it is large enough to Job Function Email Database make the performance measurable. These target groups may therefore not be a copy of a target group within a campaign that is already being carried out.
Are you doing this? Then the results will be Job Function Email Database polluted by Facebook getting confused and mixing up results. Use a measurable hypothesis If you want to analyze it is always important to make it measurable. Therefore, provide a hypothesis that is measurable and valuable for your analysis. An example is: 'Does my target audience Job Function Email Database respond better to an image or a video?' This question can be answered with the A/B test. Schedule your tests Before you do a test, you want to decide how long you want to Job Function Email Database run it. It can take up to a maximum of 30 days.