on Instagram or technology channels on YouTube. Therefore, the key for marketers to be able to take advantage of this trend is knowing how to choose the most suitable influencer for the audience we are targeting and prioritizing relevance clipping path service and interaction before the number of followers. 9) Facebook changes its corporate name to Meta The Meta name will allow Facebook to move away as a company from the perception that their company is synonymous with social networks . It is a way, then, of separating the company from the social network. With the purchase of virtual reality company Oculus in 2014, and new
initiatives in augmented reality, virtual payment, and more, Facebook isn't just Facebook anymore . Hence the name change to a concept that better encompasses everything the company offers and will offer. The word “meta” comes from “ metaverso ”, or metaverse in English. It is a science fiction concept from the 1990s, when writer Neal Stephenson in his novel Snow Crash used it to describe a 3D virtual world inhabited by avatars of real people. Zuckerberg believes that in the near future we will spend our time in a three-dimensional version of the Internet ,
immersive and that includes the technology of Facebook but also that of others. It is not clear if it will be in virtual reality, augmented reality or through social networks, which is why Meta bets on all of them. How to use Instagram Reels in your digital marketing strategy By Clàudia Martínez , published on November 8, 2021 Instagram Reels was one of the great innovations of digital marketing since 2020. This Instagram functionality focused on short videos was positioned as an alternative to TikTok, and although it has not managed to unseat it, a year later it is widely accepted among users.