Most popular and effective online marketing channels for businesses today. However, it is not easy to build an email list if you are constantly losing subscribers. Here are some tips that will keep your audience happy and reduce email churn:use list segmentation strategies to deliver more targeted emailshow to reduce email unsubscribes the problem with sending generic emails that try to please everyone on your list is that you end up being so vague and unfocused that the emails don't appeal to anyone. Then you'll start seeing unsubscribes.
If you divide your list into specific groups, you can send targeted messages to each of your groups. This is called segmentation. For example, if you are a clothing retailer, you can send different emails to men and women. If you're an industrial manufacturer, you company mailing list can target engineers with one newsletter and buyers with another. If you use lead nurturing software, you can track subscriber on-page and off-page behavior. You can then identify which people are just hustling the tires and which are ready to buy based on their behaviors. This allows you to target specific emails to each of these groups.
Think about it: are you more likely to continue subscribing to a newsletter that provides timely information targeted to your needs or that takes a generic approach? Segmenting your list is a good way to reduce email churn. But don't take my word for it, here are some real numbers based on research conducted by lyris :reduce email unsubscribes lyris email optimizer annual report shows segmented emails perform better than untargeted ones. When marketers were asked what the top three takeaways from segmenting their email lists are,