Facebook Ads Manager instead. Find Paid Reach in Facebook Ads Manager For comprehensive reach metrics for all paid campaigns, Ads Manager is your best bet. When you log in, the Ads Manager interface displays reach by default, which makes this metric easy to find. But with just a few clicks, you can customize columns to make coverage and other metrics7 more accessible.
Click the Columns button and select Custom Columns. Then drag and drop metrics until they are in the order that works best for your team. For example, you industry mailing list want to add reach and cost per 1,000 people to the top of the list so you see them first. Click Save as Preset so you can quickly access the columns again. Customize columns for Facebook Ads Manager
You can use custom columns to access paid reach at the campaign, ad group, and ad levels, providing useful insights. However, if you need more details, click the Segment button to analyze reach by demographic, platform, placement, or action. Facebook Advertising Manager You can see which segments your ads reach and gain insights into which segments are the least expensive and most expensive to reach.