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jakiasultana8038
Aug 01, 2022
In General Discussion
Content aimed at buyers in this phase should help them make that decision. Think customer testimonials, product reviews, and even free trials; whatever your ideal buyers need in order to take the plunge or, at the very least, give your company a try. By creating content to align with these phases, you’re once again meeting the buyer where they currently are mentally. You’re aligning with their needs and questions to help them move forward to the next stage naturally and comfortably. Here’s an example of a perfectly timed lead nurturing campaign along the buyer's journey. Say you sell handmade, high-end gardening tools, and there’s a novice gardener searching online for the quickest, easiest way to prepare a new garden bed. The gardener finds your blog article, “best ways to prepare a new garden bed,” where they learn that extra-sharp tools make the clearing process faster and easier. Now they’re aware they have business email list a problem; they don’t own any sharp tools that will do the job! A related link on the page leads them further along to read an article examining what those tools might be, including yours. They know what their options are, and now in the consideration phase, they’re reading on to learn even more about these tools, comparing options, figuring out which is best for the job. They’re aware they have a problem, know you solve their problem with your products, and are intrigued but not ready to buy—just yet. Your website was so helpful, however, they sign up for your newsletter via a popup form, then exit your site. After a few days, you send them an email with even more information about gardening tools to keep them engaged with your content and remind them about your offerings, when they come back to learn other tricks of the trade. In the meantime, they’ve searched for other solutions, and entered the decision-making phase. They have a few solutions they are considering.
 If Your Prospects Arrive Here They Are Ready to Purchase
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