Jun 22, 2022
In General Discussion
Product placement. These are all ways that businesses have used influence for the purposes of marketing. What is new? Individuals can now develop sufficiently strong personal brands to influence potential consumers on B2c Email List behalf of specific brands. We are not talking about the old monetization model of ads and affiliate links. This model has been losing credibility and viability. Although it’s still a useful model B2c Email List for the average solopreneur. Influence marketing is the domain of the successful. Those who have built a broad reach and who are liked and trusted by their audiences. These savvy solopreneurs have a strong mix of search traffic. Social media followers and a growing email list. They have developed a faithful following of readers who are genuinely interested in the author’s writings and opinions – and who are eager to read more. It’s not just the high numbers. These solopreneurs have spent time creating real relationships with real people. Which means that those people are engaged. Michael hyatt talks extensively about this in his blog. Book and B2c Email List online b2c email list course. He says. “when you have a platform. You can reach more people with your B2c Email List message. Products. Or hard won expertise. You multiply both your income and your impact. Everybody wins.” and that cuts right to the issue with traditional passive monetization methods. Years ago. You could spend more time creating more content which would lead to more traffic and more earning. That content. Once created. Kept earning through search. A strong business model if you can master it. Nowadays. B2c Email List Solopreneurs can leverage that traffic through the multiplier effect that hyatt talks about. That’s influence. Monetization of influence search traffic is good traffic because it’s targeted. But what if it B2c Email List takes months to find you again? Blend in social media and email marketing to reach them repeatedly. The power to grow increasing numbers of strong relationships is under your control. More now than ever. That kind of multiplier effect brings in even more traffic and prospects.