Apr 06, 2022
In General Discussion
Why should you use video in your email marketing? Video email list can be a powerful email marketing tool:we spend almost 3 times more time on web pages with video than on those without. 64% of users are more likely to buy a product online after watching a video simply using the word video in your email subject line increases open rates by 19% and click-through rates by 65%54% of consumers want to see more video content from brands and businesses they support convinced you should use video email marketing, but not sure where to start? Keep reading to learn: how to send a video by e-mail: 2 methodsbest practices for emailing a video how to email a video with activecampaign how to send a video by e-mail: 2 methods there are two main ways to email a video:the integrated method the screenshot method important note: do not email video files as attachments. Sending attachments makes your email more likely to email list be marked as spam by your contact's email provider. Even if an email with an attachment arrives in your contact's inbox, they may mark it as spam themselves. We're all pretty wary of emails with attachments, and for good reason. Giphy 3that's what happens when you open an email list attachment from an unknown sender, isn't it? (by stephen maurice graham via giphy)either way, large video files are often too large to send as email attachments. You need to compress the video into a .Zip file first, which gives you more work for you and your contact (who will need to download the video and unzip the file before you can watch it). So how do you email a video? Video to email method 1: the embed methodembedding a video in your email allows recipients to watch without having to click to a new page. You can use html5 to embed your video in your email marketing..