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Sima Aktar
Jul 16, 2022
In General Discussion
In the past, I have done a lot of consultation and research b2b email list for "product-based" members. But today is a special kind of membership, that is, a "platform-type" member. One of the most representative is the shopping center. They are linked to shops (small B) at one end and customers at the other end. Merchandise is generally not available, and many do not have checkout counters. Serving customers indirectly through stores, providing only physical space. Therefore, it is necessary to mobilize the resources of the store and the platform at the same time in order to maximize the value of member products and achieve the purpose of repurchase and conversion. The second layer is to allow users to output or b2b email list disseminate content, visualize services and values, and reach more target users. For example, through offline activities, guide customers to spread in the circle of friends. The third layer of mining is the change in the user's role - from a consumer to a co-creator. Therefore, in the membership design of shopping centers, the core is "providing services that cannot be replaced online", such as making full use of public spaces to serve customers. The second is the "Alliance of Different Industries", that is, empowering shops to enhance the attractiveness of their rights and interests. The combination of these two points is the core idea of ​​shopping mall membership design. 2. The public space is not used enough At present, the membership rights of shopping malls are basically still in "free parking", and some do not even have this right. To be honest, the space is not fully utilized. The way customers arrive at the store is also not well thought out. Through the questionnaire, it may be found that the people who visit the Mall nowadays do not drive a high proportion of them because it is difficult to park due to the lack of parking spaces.
All "Mall" members are worth b2b email list redoing
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Sima Aktar
Jul 16, 2022
In General Discussion
There are many ways to increase private domain traffic. You email list can write articles, offline traffic, do events, and put in various ways. Accumulating users depends on time, and you need to stick to it for a long time. But if you ask me what is the fastest way to increase fans, then I will tell you, if you want to be fast, then do activities! Our team has spent a lot of energy in the past two years to study how offline activities can rapidly increase corporate WeChat users through drainage and fission. Next, I will use two articles to share with you the one we have explored in the past two years. A set of plans for offline activities to attract fission email list enterprise WeChat friends, including: Before the event, how to attract more users to sign up for the event? At the event site, how to set the bait to attract more on-site users to add WeChat? How to do on-site fission activities at the event site to promote active sharing by on-site users? At the event site, how to combine online live broadcast to attract online users to add corporate WeChat? This article is the first one, mainly about the recruitment stage of the event, how to attract more users to sign up for the event? 1. Analysis of the idea of ​​active fission Offline activities are divided into paid activities and free activities, and the fission schemes adopted by the two are different. If it is a paid event, the fission scheme generally adopted on the market at this stage is group fission or distribution fission. Group grouping is to allow users to invite friends around them to participate together, usually in the form of early bird tickets or team tickets of two or three people. Sales, so that users can independently organize groups to go. The way of distribution fission is to promote the sharing of registration users through the cash back registration fee.
A case tells you: How to email list quickly increase tens of thousands of WeChat friends in an offline event? (superior)
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Sima Aktar

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